Management
information
CDS – Spain
Calle de Henri Durant 15
28036 Madrid
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ABOUT CDS LEADERSHIP
Learn more about the people responsible for guiding CDS:
Amy Lang, President, Global Operations
As president of global operations for CDS, Amy Lang leads business strategy, operations and delivery of demonstration services in Costco warehouses across twelve countries. With a clear directive to engage members and influence purchasing through brand advocacy, product discovery and retail excitement, CDS makes member moments that matter.
Amy joined Advantage Solutions to lead CDS in July 2022 after 16 years demonstrating business leadership and impact in roles at her previous company, Staples. At Staples, she led retail and sales operations, talent management, transformation strategy, brand and marketing. Prior to her time at Staples, Amy worked at Bain & Co., American Express and investment bank Dresdner Kleinwort Benson.
Amy received her BA in Economics from Williams College and her MBA from Harvard Business School. She is part owner of a local restaurant & an expanding locally-sourced fried chicken market, and loves to sample the newest dishes.
Favorite Kirkland product: Kirkland Signature Praline Pecans
Denise Garcia, Senior Vice President, International
As Senior Vice President of International, Denise Garcia is a key business leader responsible for the operational direction and management of CDS Canada, Mexico, France, Spain and Sweden. Denise leads the execution of strategic plans and operational excellence by offering customized event marketing solutions for Costco and its brand partners.
She joined CDS in May 2004 and over her tenure has held multiple roles in sales, business development, customer relations and international expansion. In 2017, she led the CDS business expansion into Canada and relocated to become the Country Manager. In 2020, Denise expanded her scope of responsibilities to include the Mexico region and was appointed Vice President of International.
Denise received the Innovative Thinker of the Year award for her contributions on creating and implementing a new demo platform in 2011. In 2016, Denise was selected for Progressive Grocer’s Top Women in Grocery in the rising star category and at the Executive level in 2019.
Favorite Kirkland product: Kirkland Signature Chocolate Covered Raisins
Julián Román, Country Manager, CDS Spain
Julián Román is the Country Business Manager of Club Demonstration Services (CDS) in Spain.
He joined CDS in 2017, shortly after the opening of Spain’s second Costco warehouse. During his time at CDS, Julián has created a local structure that is closer aligned to the market and business which has offered a better and more efficient service to Costco and its vendors.
Julián has extensive experience in both customer service and management after having worked in several multinational companies such as Johnson&Johnson and Bausch + Lomb.
Favorite Kirkland product: Jamón York and Cheese
Pre-event Consultation
Ideation and Innovation
Staffing from global sales talent pool
Marketing and Branding support
Logistical and Operational Expertise
